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Demographic Data

• Sourcebook of Zip Code Demographics
  Call Number
  Find population and income demographics as well as spending
  potential indices for any ZIP Code in the United States.



• Lifestyle Market Analyst
  Call Number
  Demographic information for urban areas across the US including general characteristics of people with various interests (e.g. stamp collectors or extreme sports enthusiasts) and specific consumer segment profiles (e.g. single females, 18-34 years old)



• American Generations: Who They Are, How They Live, What They Think
  Call Number
  Identifies five American generations: Mellennial, X, Baby Boom, Swing and World War II. Includes statistics about several aspects of life such as parenting, education, work and housing.



• American Marketplace: Demographics and Spending Patterns
  Call Number
  Statistics about American life. Subject categories include education, health, housing, labor, living arrangements, income, spending, and more.



• Household Spending: Who Spends How Much on What
  Call Number
  Spending patterns of American across market segments and demographic criteria, e.g. spending on hair care products by income level.



• Best Customers: Demographics of Consumer Demand
  Call Number
  Household spending on hundreds of products and services by age, income, household type, and region. Identifies which households spend the most on a product or service (i.e. the best customers) and which control the largest percentage of total spending for that product or service (i.e. the biggest customers)



• Statistical Abstract of the United States
  Also available in print at the Library. Get call number.
  Statistics about the United States population and economy.



• Trendwatching.com
  Monthly newsletter on emerging international consumer trends.



• AdBusters
  Anti-commercial, consumer-activist perspective on marketing and advertising trends.